Organizing and discovery
At Health eCareers, we have 2 user groups. We have “employers,” who post jobs and search for candidates, and we have “seekers,” or the healthcare providers who look for jobs and career resources. The seeker profile needed to be redesigned for 2 main reasons. The first was that we saw several seekers entering the wrong information into their profiles due to confusing dropdowns and inputs. The second was to collect more information from the seekers in order to verify their qualifications.
The seeker profile contains the seeker’s professional information, files of their resumes, email and alert subscriptions, and their account settings. Knowing the pain points, I designed the new profile to have a more robust navigation so users could easily find and edit their information. Upon logging into their profile, seekers see a dashboard letting them know what information is needed to strengthen their profile and make them more appealing to employers. We also introduced a new feature that allows users to create a resume from the information in their profile.
There were several cycles of user testing where usability problems were identified and fixed before sending the designs off to the developers, saving the business time and money. For example, there were stakeholders who wanted to try to use the seeker profile to collect salary information. After trying several different designs, we found seekers kept reacting negatively to this section. They would misunderstand and think we were asking what their salary requirements were, or they viewed the prompts with suspicion. It was determined that it was better to gather this information in separate, anonymous surveys.
Once the redesign was released, we saw a month-over-month increase in registered users. We’re also gathering NPI numbers from these new users, increasing our pool of verified healthcare providers. In qualitative tests, seekers have reported that they use their profiles to record new certifications and work experience, and they can easily update their resume with a push of a button.
